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The Art of Relationship Marketing through Online Social Networking Platforms
1. Lets start with why a PerfectNetworker would invite someone to be more successful. Well an invite to the site abundant with networkers is an act of contribution. You should invite networkers you know to be professional whether through first hand experience or from their reputation.
2. Welcome anyone and everyone when they enter the site, how can you assess who is a good contact or who is not. How do you feel when you are made to feel welcome?
3. Those that respond are more apt to understand the principles of networking, which is communication and contribution.
4. Always put the ball in their court. This is a commitment. Conversation should remain light but sincere with nothing being sold, and only an offer to help should be your sincere stance.
5. At some point through birthdays, weekly contact, etc. there should be enough rapport that you will either be welcome to share what you are looking for or more than likely they reciprocate the offer to contribute to you. I find this is about a 3 month time period. Many do not have the patience or determination, but I assure you the reward is worth the wait.
6. Read the Go-Giver, it really is about being a sincere contributor to others success. As Zig Ziglar says help enough people achieve their dreams and your dreams will be achieved as well. Or maybe it was, "If you want to achieve your dreams, help others achieve theirs". You get the idea.
7. Learn about the people you wish to do business with, and the acceptance of this friendship will return dividends to you because people like to refer people the trust and like (Bob Burg).
8. Remember birthdays and take a moment to wish random "Perfect days" to those you have lost touch with.
9. Meet for a one on one or a phone call when the rapport dictates you would be welcome and trusted to contribute to them. The rest really takes place rather naturally.
10. Dont worry about stats, effort, or those that dont reciprocate... dont keep count, just have fun helping others and that will be fun by itself.
FYI - I invite about 20 people a day to PerfectNetworker.com of which only about 2 join... is it worth it? For the relationship and contribution I just made to those 2 people - ABSOLUTELY! And for the amount of people I am doing business with on this site, I really dont need to go anywhere else for business ... or business needs.
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