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Posted: Jul. 28, 2009 - 0 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ]
Category: Marketing

How committed is your company to your social efforts? Is your social initiative a small side project or the essence of what your company stands for? Incorporating a social mission is about creating a harmony between your company philosophy and passion for social change. There is a spectrum of commitment–some entrepreneurs combine their social and company mission, while others use their company philosophy to define their social mission.

 

Identifying which direction you’re going to take is important when deciding what social mission is right for your business. Whether it’s checking the box or incorporating a social mission into your business model or anything in between, there are several points to consider:

Identify the company mission

Before brainstorming your social mission, identify the essence of your company. What is your core mission? What is your company philosophy? What does your company value? What level of integration will a social mission have on your company mission or visa versa??

Kathy Hamilton/simikathy

425 207 8708

skype- simikathy

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